Support & Feed takes action for a global shift to an equitable, plant-based food system.
Founded by Maggie Baird, Billie Eilish's mom, Support & Feed has deep roots in the music world, with access to major artists and their audiences. They came to us to make their concert activations more engaging, turning a table at a show into something fans actually wanted to stop for.
We created an interactive backdrop where attendees wrote their pledge to eat more plant-based, then had their photo taken in front of it, leaving with a branded polaroid that commemorated the show and their commitment. A simple idea that turned passive awareness into something personal and shareable.
Brand Strategy
Positioning
Brand Activation
Interactive Campaigns
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