Every day feels like St. Barths when you're wearing Dipped in Blue.
Dipped in Blue is a DTC bikini brand and subsidiary of Chrome Hearts, for the opening of their first retail location in St. Barths, they needed custom accessories, packaging, and materials to bring the space to life. Every detail was considered to ensure cohesion between product, environment, and identity.
The visual vibe: 90s Malibu surf layered with Y2K nostalgia. Pink and baby blue anchored the palette, with glitter dolphins and flaming hearts adding edge. The result was a retail environment where every touchpoint reinforces the brand from entry to checkout.
Graphic Design
Packaging
Brand Activation
Apparel Design & Production
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