Hazel, the AI operating system built for e-commerce brands

As their company direction evolved, Hazel needed a website to match. One that clearly articulated what the platform does, how it helps buyers, and where it delivers the most value.

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We leaned into Scandinavian minimalism with Hazel's personality peppered throughout: technical precision and refined taste that still feels approachable. The result was a first touchpoint that builds confidence and drives genuine excitement around the product.

Visual Identity

Brand Strategy

Naming

Website Design

Website Development

Featured work

Hazel

Brand and website for Hazel, your new AI coworker

Hazel

Golden Boy

A brand identity for Golden Boy Ice Cream

Golden Boy

Dipped in Blue by Chrome Hearts

Bringing Dipped in Blue to life for their first boutique in St. Barths

Dipped in Blue by Chrome Hearts

Waldorf Astoria Residencies

Refining the brand and marketing of Waldorf Astoria's New York Residences

Waldorf Astoria Residencies

VMG

Digital presence worthy of VMG's category-defining portfolio

VMG

Featured work

Mighty Lucky

Branding Mighty Lucky as NYC's most welcoming dispensary

Mighty Lucky

Meems

Extending the brand and campaigns for Meems' playful world

Meems

Bagel Bunny

A cult-favorite identity for Bagel Bunny

Bagel Bunny

125 Greenwich

Ongoing marketing design for Douglas Elliman's 125 Greenwich

125 Greenwich

Support & Feed

Creating fan-first experiences at concerts with Support & Feed

Support & Feed

Digital presence worthy of VMG's category-defining portfolio

A brand identity for Golden Boy Ice Cream

Bringing Dipped in Blue to life for their first boutique in St. Barths

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