Golden Boy scoops New Zealand-style ice cream on the Jersey Shore boardwalk.
Golden Boy came to us to launch their brand from scratch. Our approach focused on the full consumer journey. If someone walked past the cart, the logo needed to stop them. If they found the brand on Instagram, the assets needed to stop the scroll.
The creative direction drew from 1960s surf culture and Asbury Park's beach town character and wordmarks illustrated to echo hand-painted signage of the era. The result was a brand that stood out in a crowded summer market and helped secure placement in retailers across New Jersey.
Visual Identity
Brand Strategy
Packaging
Social Media Assets
Let’s chat