Mighty Lucky is a licensed dispensary located on the Lower East Side of NYC.
They came to us seeking an elevated yet playful identity that aligned with their thoughtfully designed storefront. Before opening, the founders ran a delivery service and wanted to recreate purchasing from your own living room- if that living room were an incredibly cool, design-forward hangout.
The creative direction centered on home and the culture that surrounds it, targeting the driven professional who enjoys partaking in their free time. Someone with framed art on the walls, not glow-in-the-dark posters. During NYC's grey market crackdown, that positioning kept Mighty Lucky growing.
Brand Strategy
Visual Identity
Positioning
Website Design
Website Development
Packaging
Social Media Assets
Email Design
Gifting & PR Boxes
Apparel Design & Production
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