Turning non-profit activations into fan-driven experiences.

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Founded by Billie Eilish’s mom, Support + Feed partners with world-class musicians and bands to encourage fans to pledge to eat one plant-based meal a day for 30 days. However, their concert booths often came across as too non-profit-focused, leaving fans hesitant to engage.

We reimagined the booths as interactive experiences that foster community and excitement. Fans could take Polaroid photos with custom-branded stickers as keepsakes, turning sign-ups into memorable moments. Piloted with Blink-182 and Metallica, the activation was a huge success and is now a centerpiece of Support + Feed’s event strategy with artists and festivals.