Engaging fans at Miami F1 with Hope Hydration and Liquid I.V.

_{THE BRIEF}

Hope Hydration and Liquid I.V. asked us to help bring their Miami F1 Grand Prix activation to life. They wanted to create a fun, engaging experience where fans could come together, stay hydrated in the heat, and connect with Liquid I.V.

We worked with Hope to turn their water stations across downtown Miami and the F1 Paddock Club into vibrant hubs for connection, hydration, and excitement, energizing fans all weekend long.